PROJECTS
Zeekr Showroom
Aarticle was recently commissioned to design ZEEKR’s Singapore showroom on Leng Kee Road. As ZEEKR’s 500th global outlet, the showroom serves as a luxurious gateway for customers to explore the brand’s premium electric vehicles (EVs).
The ZEEKR Centre Singapore articulates Aarticle’s vision for the future of electric mobility. A luxury marque under the Geely umbrella, ZEEKR is known for combining cutting-edge technology, high performance and luxurious design. Our mission was to create a space that, in addition to showcasing ZEEKR’s EVs, also immerses customers in a multi-sensorial brand experience.
Sector
Automobile
Location
Leng Kee Road, SG
Year
2024
ZEEKR Showroom: A Bold Fusion of Innovation and Design
The site, which occupies a long and narrow footprint, presented a unique opportunity to build a showroom with a striking visual presence. Taking full advantage of the generous frontage, we introduced an LED billboard that spans almost the entire facade. The billboard amplifies the brand presence, inviting passersby to explore what ZEEKR has to offer. A dramatic cutaway in the shape of the ZEEKR logo, adorned with orange-tinted glass, creates a captivating lantern effect that draws attention and symbolises the brand’s innovative spirit.
The three-storey structure is designed with a clear purpose: The first storey serves as a car showroom, while the second storey is dedicated to a lounge area where customers can engage with the ZEEKR lifestyle.
Innovative Features Reflecting ZEEKR’s Vision for the Future
Inside, polished chrome and hairline-finish stainless steel establish a sleek, high-tech atmosphere, reflecting ZEEKR’s dedication to quality and performance.
The use of LEDs and orange floor markings evokes a dynamic racetrack environment, reinforcing the brand’s connection to speed and an active lifestyle. A careful balance of straight lines and curves mirrors the aerodynamism of ZEEKR’s EVs, creating a cohesive visual narrative.
Designing with Purpose and Comfort
The second storey’s light-coloured wood panelling introduces warmth, softening the high-tech ambiance while providing a comfortable space for customers to engage with the brand.
